YouTube Logo


After 12 years, YouTube’s first logo update was shaped in-house by the Google Creative Lab. Our team designed a new logotype with custom characters, as well as a new play button with a fresh red. We developed a branding system focused around the play button that could flex across all YouTube properties. The final logo was refined by the YouTube art department.

Role: Art direction, design
Steve Rura, Tori Hinn, JR Schmidt, Suzanne Chambers
Release Date: August 2017
Press: Wired, Fast Company, The Verge, It’s Nice That, Brand New, Business Insider, TheNextWeb, Tech Crunch, Mashable 

This is the portfolio of Glenn Cochon, with selected works from 2011 to 2021