YOUTUBE REDESIGN
2017After 12 years, YouTube’s first logo update was shaped in-house at the Google Creative Lab. The team designed a new logotype with custom characters, a new play button with a fresh red, and a branding system that could flex across all YouTube properties. The final logo was refined by the YouTube art department.
Role: Art direction, design
Credits: Steve Rura, Tori Hinn, JR Schmidt, Suzanne Chambers
Credits: Steve Rura, Tori Hinn, JR Schmidt, Suzanne Chambers
Release Date: August 2017
Press: Wired, Fast Company, The Verge, It’s Nice That, Brand New, Business Insider, TheNextWeb, Tech Crunch, Mashable
Press: Wired, Fast Company, The Verge, It’s Nice That, Brand New, Business Insider, TheNextWeb, Tech Crunch, Mashable