EVERYDAY ROBOTS
2021The Everyday Robots project started in Alphabet’s X in 2016 in an effort to explore robotics from an entirely new angle. Enginers set out to build general-purpose robots that could learn on their own and be programed and trained to perform simple tasks in everyday spaces. In 2021, the project graduated from X to form their own company. The Everyday Robots name, brand narrative and visual identity were developed by the Google Creative Lab.
Role: Art direction, identity design & branding
Credits: Steve Rura, JR Schmidt, Tina Smith, Ryan Burke, Natalie Denis, Oren Fliegelman
Credits: Steve Rura, JR Schmidt, Tina Smith, Ryan Burke, Natalie Denis, Oren Fliegelman
Launched: November 2021
Press: Wired, Fast Company, Tech Crunch
Press: Wired, Fast Company, Tech Crunch